How to Get a 95+ AI Exposure Score (Complete Checklist)
AI assistants like ChatGPT, Claude, Perplexity, and Gemini are becoming primary product discovery channels. If your site scores below 80, you're invisible to them. Here's how to fix every category.
Why AI Exposure Score Matters
When someone asks Perplexity “what's the best security scanner for SaaS apps” — the tools that get recommended aren't the ones with the most backlinks. They're the ones whose websites AI can actually crawl, parse, and understand. The AI Exposure Score measures exactly this: how well-prepared your site is for AI discovery across 25+ signals.
A score under 60 means AI systems are skipping or misunderstanding your product. A score above 90 means you're optimally visible — AI assistants can accurately summarize your product, cite your pricing, and recommend you to relevant queries.
The Complete 95+ Checklist
AI Crawl Access (20 pts)
- Add sitemap.xml listing all public pages
- Configure robots.txt to allow GPTBot, ClaudeBot, PerplexityBot
- Create /llms.txt with a structured product summary
- Create /llms-full.txt with a comprehensive product description
Content Quality (20 pts)
- Write at least 500 words of crawlable text on your homepage
- Minimize JS-rendered content — crawlers prefer static HTML
- Link to all major product pages from your homepage navigation
- Use a clear heading hierarchy (H1, H2, H3)
Product Clarity (15 pts)
- Write a clear, specific H1 that explains what your product does
- Include a dedicated features section or features page
- Add a dedicated pricing page or pricing section with specific prices
Structured Data & Meta (20 pts)
- Add JSON-LD SoftwareApplication or Product schema
- Write a unique, keyword-rich meta description (under 160 chars)
- Set Open Graph og:title, og:description, og:image
- Add a canonical URL to every page
Agent Readiness (10 pts)
- Place /llms.txt at the root of your domain
- Place /llms-full.txt with full product context for deep AI reads
Trust & Social Proof (15 pts)
- Add testimonials with phrases like "loved by" or "trusted by"
- Include quantifiable metrics: "500+ users", "1,000+ founders"
- Display customer logos or partner logos
- Show star ratings or review counts
Quick Wins That Move the Needle Most
If you want to move from a 60 to a 90+ score quickly, focus on these in order:
- 1.Add a sitemap.xml — one of the highest-weight signals (+5 pts)
- 2.Create /llms.txt — takes 10 minutes to write, adds +3 pts agent readiness and signals AI-readiness
- 3.Add JSON-LD SoftwareApplication schema — +5 pts structured data, improves Google rich results too
- 4.Add testimonials with 'trusted by' language and quantifiable metrics (+5+5 pts trust)
- 5.Write a canonical URL and unique meta description on every page (+3 pts structured data)
What Holds Most Sites Back
After scanning 500+ websites, the most common reasons for low AI Exposure Scores are:
- JavaScript-rendered content with no static HTML — AI crawlers can't execute JS
- No llms.txt file — a massive missed opportunity that takes minutes to create
- Missing or generic meta descriptions copied from the title
- No social proof — AI systems weigh trust signals heavily when recommending products
- No pricing information accessible without login
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