Best AI Visibility Checking Tool — 2026 Comparison
We compared the 7 best AI visibility tools available in 2026: pricing, features, AI platforms covered, free plans, and honest pros/cons. Use this as a buyer’s guide to pick the right tool for tracking your brand across ChatGPT, Perplexity, Gemini, and other AI assistants.
Short answer
For founders and SaaS teams, AI Exposure Tool is the best free AI visibility checking tool — it offers 5 free scans per month, an AI Exposure Score, auto-generated llms.txt and JSON-LD, and a $29/month upgrade path to daily prompt monitoring across 7 AI platforms. For Fortune 500 teams, Profound and Evertune provide deeper enterprise analytics at $500+/month. For simple mention tracking without a site audit, Otterly works at $49/month.
Feature comparison
| Tool | Starting price | Free plan | AI platforms | Site audit | llms.txt gen |
|---|---|---|---|---|---|
| AI Exposure ToolEditor’s pick | Free (5 scans/mo) or $29/month Starter | 7 | |||
| Otterly | Starts at $49/month | 4 | |||
| Peec AI | Starts at $89/month | 5 | |||
| Evertune | Starts at $500+/month (enterprise) | 6 | |||
| Profound | Contact sales | 7 | |||
| Scrunch AI | Starts at $129/month | 4 | |||
| Sight AI | Starts at $79/month | 5 |
Detailed reviews
1. AI Exposure Tool
Editor’s pickFree AI visibility audit + daily prompt monitoring for 7 platforms
Free (5 scans/mo) or $29/month Starter
7 AI platforms
Best for: Founders, SaaS teams, and agencies who want a free starting point with a clear upgrade path
Pros
- Free forever plan with 5 scans/month, 1 project, 3 tracked prompts
- AI Exposure Score (0-100) across 25+ signals, 6 categories
- Auto-generates llms.txt, JSON-LD, and FAQ schema — copy-paste ready
- Daily prompt monitoring across 7 AI platforms on paid plans
- Tracks Perplexity, ChatGPT, Gemini, Google AI Overviews, Google AI Mode, Copilot, DeepSeek
- Competitor gap analysis with sentiment + source citations
- Content Studio: generates comparison pages, use cases, pricing pages
- Transparent public methodology page
Cons
- Newer product — fewer reviews than legacy SEO tools
- Does not auto-deploy files to your site (generates, you publish)
- No built-in email outreach or PR features
2. Otterly
AI search visibility tracker
Starts at $49/month
4 AI platforms
Best for: Teams focused primarily on prompt mention tracking without a site audit
Pros
- Clean prompt monitoring dashboard
- Tracks ChatGPT, Perplexity, Gemini, Google AI Overviews
- Sentiment analysis on mentions
Cons
- No free tier — paid from day one
- No site audit or AI readiness score
- No llms.txt or JSON-LD generator
- Limited to 4 AI platforms
3. Peec AI
Brand visibility in AI answers
Starts at $89/month
5 AI platforms
Best for: Brand teams tracking mentions and sentiment only
Pros
- Brand mention tracking across 5 AI platforms
- Sentiment scoring
- Basic competitor comparison
Cons
- No free plan, no free trial
- No website audit or structured data generation
- Higher price point than alternatives
4. Evertune
Enterprise AI visibility platform
Starts at $500+/month (enterprise)
6 AI platforms
Best for: Large enterprise teams with dedicated brand monitoring budgets
Pros
- Deep enterprise analytics
- Multi-brand, multi-market tracking
- Customer support and onboarding included
Cons
- Enterprise-only pricing, not suitable for founders or startups
- No self-service signup
- Steep learning curve
5. Profound
Answer engine analytics for enterprise
Contact sales
7 AI platforms
Best for: Enterprise SEO teams at Fortune 500 companies
Pros
- Extensive enterprise analytics
- Multi-team dashboards
- Historical data going back 12+ months
Cons
- No published pricing — sales-led only
- No free tier or self-serve
- Overkill for individual founders
6. Scrunch AI
AI search monitoring
Starts at $129/month
4 AI platforms
Best for: Mid-market marketing teams focused on content strategy
Pros
- Focus on content gap analysis
- Weekly reports
Cons
- No free plan
- Smaller AI platform coverage (4 platforms)
- No site audit features
7. Sight AI
AI visibility for e-commerce
Starts at $79/month
5 AI platforms
Best for: E-commerce brands tracking product mentions in AI
Pros
- Product-specific prompt tracking
- Integration with Shopify
Cons
- Narrow focus (e-commerce only)
- No site technical audit
- No llms.txt generator
Which tool should you pick?
Founder / Indie SaaS
AI Exposure Tool
Free forever plan + $29/month upgrade if you need more. Starts you off with 5 scans and a full score in 60 seconds.
Mid-market brand
AI Exposure Tool (Pro) or Otterly
$79/mo for 50 prompts and 15 competitors. Or $49/mo Otterly if you only care about mention tracking, not audits.
Enterprise
Profound or Evertune
Multi-brand tracking, dedicated support, enterprise onboarding. Expect $500—$5000+/month.
How to evaluate an AI visibility tool
Every AI visibility tool claims to “track your brand in AI.” The real differences show up in five places:
- Platform coverage. How many AI platforms does it actually check? Fewer than 5 misses major surfaces like Google AI Overviews and DeepSeek.
- Does it audit your site, or just track mentions? Mention tracking shows a symptom. A site audit tells you why you’re not mentioned.
- Does it generate fix files? llms.txt and JSON-LD are the two highest-leverage files. Tools that only report problems leave the implementation to you.
- Is there a free plan? You shouldn’t have to pay to see your own score. Tools with no free tier have something to hide.
- Is pricing transparent? “Contact sales” is a red flag unless you’re a Fortune 500 buying a $100k+ contract.
Frequently asked questions
What is the best AI visibility checking tool?▾
The best AI visibility tool depends on your stage. For free unlimited scans, an AI Exposure Score (0-100) across 25+ signals, and auto-generated llms.txt and JSON-LD, AI Exposure Tool is the most complete free option. For enterprise-grade prompt monitoring across many brands, Profound and Evertune are stronger but start at hundreds per month. For founders and SaaS teams, AI Exposure Tool's Starter plan at $29/month adds daily prompt monitoring across 7 AI platforms.
How do AI visibility tools work?▾
AI visibility tools do two things. First, they audit your website for AI-readable signals — robots.txt rules, llms.txt presence, structured data, content clarity, and trust signals. Second, they run buyer prompts daily across AI platforms (ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews, Google AI Mode, Microsoft Copilot, DeepSeek) and report whether your brand is mentioned, your position, competitors cited, and the sentiment.
Is there a free AI visibility checker?▾
Yes. AI Exposure Tool offers 5 free scans per month, 1 monitored project, 3 tracked buyer prompts, the full AI Exposure Score, and auto-generated llms.txt and JSON-LD — no credit card required. Most competitors charge from day one or offer only a single trial scan.
How is AI visibility different from traditional SEO?▾
Traditional SEO tools (Semrush, Ahrefs, Moz) optimize for Google ranking — keywords, backlinks, meta tags. AI visibility tools optimize for being cited by generative AI — llms.txt, structured data, content clarity, and prompt mention tracking. Both matter, but they use different signals and track different outcomes.
See your AI visibility in 60 seconds
Run a free AI visibility scan with AI Exposure Tool. Get your AI Exposure Score, auto-generated llms.txt and JSON-LD, and a prioritized fix list. No signup, no card required.